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MailerLite Review – The Most Affordable Email Marketing Tool In 2019

MailerLite is ideal for people who simply began e-mail advertising and have a small e-mail listing.

Very Affordable

Clear Consumer-Interface

Intuitive Drag-and-drop Editor

Straightforward-to-use Email Automation Workflows

Nice Personalization Options

Brief Delay in Email Delivery

Have you learnt that for each $1 spent on e mail advertising, you’ll be able to anticipate a return of $32?

That’s how highly effective e-mail advertising actually is!

And, with the fitting e-mail advertising device, you’ll be able to develop what you are promoting and revenue with none hassles.

In this article, I’ll be talking concerning the e mail advertising software that I’ve been using for years. The software I’m speaking about is MailerLite.

It is typically considered probably the most reasonably priced e-mail advertising software out there? But is it actually reasonably priced? Are the features ok for the cash you’re paying? Is there another device that is higher than MailerLite?

I’ll be answering all the questions you’ve gotten about this e-mail advertising software.

What Is MailerLite?

MailerLite is a complicated e mail advertising software that over 500,000 companies, startups, and freelancers use.

The firm began back in 2010 and with a workforce of only 39 individuals, have grown MailerLite to be some of the fashionable e mail advertising software program.

MailerLite Review

Identical to some other e mail advertising device, MailerLite comes with several options reminiscent of e mail automation, drag-and-drop editor, e mail templates, cut up testing, and more.

But how good are these features? Let’s find that out.

MailerLite Options

What dragged me into MailerLite was the plethora of features it has to supply. Yes, there are other instruments out there with more superior options but MailerLite provides a number of the greatest features at an reasonably priced worth.

Furthermore, their free plan additionally consists of options akin to e mail automation. No other device presents this function in their free plan which says quite a bit about how nice MailerLite is.

Right here’s a run-down of all the features provided by MailerLite:

  • Drag & Drop Editor
  • Rich Textual content Editor
  • Custom HTML Editor
  • Free Publication Templates
  • E-commerce Campaigns
  • Landing Pages
  • Popups & Types
  • Subscriber Administration
  • Email Automation
  • Interest Groups (Tagging)
  • Personalization
  • Segmentation
  • A/B Cut up Testing
  • Deliver by Time Zone
  • RSS Campaigns
  • Auto Resend
  • Marketing campaign Reviews
  • Surveys
  • Click Maps
  • Opens by Location
  • Unsubscribe Page Builder
  • Constructed-in photograph modifying
  • File Manager

Let’s take a deep dive into the options offered by MailerLite and how it might help you develop your corporation.

Create Lovely Campaigns

The capability to create highly partaking campaigns is probably the most very important part of any e-mail advertising software program. Luckily, MailerLite presents some great features that will help you create superior emails.

And this starts with their drag-and-drop editor.

Drag-and-Drop Editor

MailerLite has a really intuitive drag-and-drop editor that helps to create emails seamlessly. There are pre-built blocks you’ll be able to drag to your e-mail.

MailerLite - Drag & Drop Editor

There is a block for the whole lot and to customise any block, you just click on it and customize it with none troubles. The emails you create are all the time responsive.

The drag-and-drop editor additionally permits you to integrate your social media posts, add private parts akin to identify, and even insert your eCommerce products into the e-mail.

Publication Templates

MailerLite can save an entire lot of your time spent in creating emails. And, this can be carried out through the use of their free publication templates.

MailerLite - Newsletter Templates

There are tons of templates in their template gallery. You’ll be able to even create and save your personal templates to be used in future campaigns.

All of the templates provided by MailerLite are responsive.

Landing Pages, Popups, & Varieties

I actually love this function of MailerLite because it saves your time and allows you to create superior opt-in types and popups within MailerLite.

You don’t need to buy any plugin or software for constructing touchdown pages and opt-in varieties.

MailerLite - Landing Pages, Popups, & Forms

MailerLite has a drag-and-drop touchdown web page builder with which you’ll be able to create superior pages. What’s even higher is that you would be able to publish these pages to a custom area and even embed it on your Fb page.

MailerLite - Embed Landing Pages On Facebook

Additionally they supply templates for touchdown pages.

Identical to landing pages, you may as well create opt-in varieties and popups in MailerLite. You possibly can create several types of popups including floating bar, slide-in, full display, and featured popup.

There are templates for each sort of popup.

Unsubscribe Page Builder

It feels actually dangerous when someone unsubscribes out of your e mail listing. But, you can now cease that from occurring with the help of MailerLite.

MailerLite - Unsubscribe Page Builder

With their custom unsubscribe page builder, you possibly can create lovely unsubscribe pages.

Ship High-Changing Email

MailerLite provides so many great features that will help you ship emails that convert. From automation to segmentation, here’s a take a look at some features that may allow you to deliver high-converting emails to your subscribers.

Email Automation

One of many the reason why I really like utilizing MailerLite is e-mail automation. This is likely one of the few e-mail advertising tools that gives e mail automation at no cost.

You possibly can create automation workflows seamlessly in MailerLite. Right here’s a take a look at the automation workflow I created for my e mail course:

MailerLite - Email Automation Workflow

You’ll be able to set an exercise to set off the automation, send emails based mostly on time, set off emails on link clicks, and extra.

MailerLite - Email Automation Delay

All in all, e-mail automation is one of the best function of MailerLite for me.

Interest Teams

This nifty little function makes MailerLite so useful. With curiosity groups, you’ll be able to manage your subscribers more simply.

You’ll be able to create interest groups and send emails accordingly. You’ll be able to even let your subscribers select their interests.


You possibly can personalize your emails using customized fields in MailerLite. You’ll be able to add as many customized fields as you want.

Personalization may also allow you to create automated emails during occasions resembling birthdays greetings, personal reminders, and extra.

MailerLite - Personalization

You need to use personalization in your e mail subject strains to improve your open rates.


Another great function of MailerLite is segmentation. This function may also help you break your record into specific groups which you’ll be able to then use to create targeted campaigns.

MailerLite - Segmentation

You possibly can phase an inventory by pursuits, e-mail engagement, conduct, geography, time zone, and extra.

Monitor & Optimize Your Campaigns

MailerLite has a few of the greatest features that will help you not only monitor your campaigns but in addition optimize them. This function helped me quite a bit to improve my e mail campaigns.

Listed here are the options MailerLite presents that will help you monitor and optimize your campaigns.

A/B Cut up Testing

Cut up testing helps lots when you will have a huge record and need to improve your e mail engagement. MailerLite allows you to check your e-mail topic line, from the identify, and e mail content material.

MailerLite - Split Testing

You possibly can set guidelines on learn how to decide the winner. MailerLite provides you the choice to both choose the winner routinely or manually.

Marketing campaign Studies

I actually love that MailerLite has a really clean user-interface and this helps rather a lot when checking marketing campaign stories.

All the things is out in the open and you may clearly see how your campaigns are performing. The studies allow you to monitor opens and hyperlink clicks.

MailerLite - Campaign Reports

Furthermore, it also exhibits the units used to view the email.

Lastly, the link activity exhibits the whole number of clicks on the links in your e mail.

Click Maps

The campaign reviews in MailerLite exhibits the hyperlink exercise of the hyperlinks included in your e-mail. But, if that’s not sufficient for you, MailerLite also presents click on maps.

MailerLite - Click Maps

With click maps, you’ll be able to clearly see the place the customers are clicking on your e-mail.

Opens by Location

You may also view the geolocation studies of your campaigns in MailerLite. This report exhibits the opens by location displaying which location has the very best engagement.

MailerLite - Opens by Location

MailerLite Pricing

So, we’ve coated all of the features of MailerLite.

And, because the beginning of this evaluate, I’ve been saying that MailerLite is considered one of the reasonably priced e mail advertising software out there.

Does it stand as much as this declare? Let’s discover out:

MailerLite’s pricing plans are very simple. Right here’s a take a look at their pricing:

MailerLite Pricing

As you’ll be able to see, MailerLite has a free plan for up to 1,000 subscribers. The free plan has limited features nevertheless it’s not as limited as you assume.

Regardless, I might advocate the $15/month plan in the event you actually need to get began with MailerLite.

With this plan, you’ll get all the features and a subscriber restrict of 2,500 subscribers. Moreover, should you enroll with my link, you’ll get a free $20 credit score that you should use in MailerLite.

In different phrases, you’ll get MailerLite totally free for a month.

MailerLite Execs & Cons

Let’s talk about the pros and cons of MailerLite:

MailerLite Execs

  • Very Affordable
  • Clear Consumer-interface
  • Email Automation
  • A/B Cut up Testing
  • Intuitive Drag-and-drop Editor
  • Nice Personalization Options

MailerLite Cons

  • Undisclosed Approval System
  • Brief Delay in Email Delivery

Remaining Verdict: Is MailerLite The Most Affordable Email Marketing Tool In 2019?

Right here’s my remaining verdict on MailerLite:

In case you’re somebody who is simply getting began with e-mail advertising and needs a easy yet professional device for sending out high-converting campaigns, then you need to undoubtedly choose MailerLite.

It’s obtained every thing you’ll want to get began and develop your e mail listing with out burning your pockets. Whether or not you’re a startup, small enterprise, or a blogger, MailerLite is specifically built for you.

I’ve been using this software for years and by no means had a single grievance. And, that’s the ONLY purpose why I’m recommending MailerLite to you.

Still, in case you have any questions relating to this software, be happy to ask them within the feedback part under.

MailerLite is ideal for people who just began e mail advertising and have a small e-mail listing.

Very Affordable

Clear Consumer-Interface

Intuitive Drag-and-drop Editor

Straightforward-to-use Email Automation Workflows

Great Personalization Options

Brief Delay in Email Delivery